Microsoft announced plans to acquire Activision Blizzard today, making it the company’s largest acquisition ever–not just in gaming, but across all industries. The proposed $70 billion deal will mean Microsoft owns the rights to some of the biggest franchises in gaming, including Call of Duty and World of Warcraft. But following Activision’s stewardship of annualization and tumult over harassment, what kind of studio culture is Microsoft buying?
When Microsoft bought studios like Obsidian or Double Fine, it was easy to understand the types of expertise and culture the company was buyingVenir de Tragamonedas Gratis Online. As an elevator pitch, you could say that Obsidian is known for mechanically complex RPGs, and Double Fine is known for its quirky humor. You can understand right away how these fold into the Microsoft umbrella to complement and round out their existing corporate and creative structures.
